A nondescript two-story building, lined with light, thin siding, looks like a provincial guesthouse with inexpensive rental housing. The Armani outdoor sign above a simple porch is misunderstood. But there is no joke here - in Milan, Armani's branded outlet will look just like that.
Democracy in shopping
Although there are rarely podium products in this semi-factory boutique center, and the main lineup is represented by articles of the last season, some of the new collections also go to shelves and are displayed separately in a small room.
Reference: Armani Factory Store is a company store with wholesale prices that sells factory-made products at a cost almost twice lower than in the city. Outlets like the Italians nicknamed "Spacci di Factory."
Architecturally inexpressive walls hide from the eyes the diversity of the trading assortment. Some tourists, who are not too familiar with the intricacies of shopping and outlet shopping, may be mistaken in believing that shopping malls of this type offer products with factory defects or very outdated irrelevant collections. In reality, you will find here high-quality models of the past (maximum - the year before last) season at the factory price.
- Schedule: Tue-Sun 9.30-19.00.
- Brands: Giorgio Armani, Emporio Armani, Armani Jeans, Armani Collezioni, Armani Junior.
- Discounts: 20-70%.
How to get there
The exact address: Como, Vertemate con Minoprio, Via Provinciale per Bregnano, 13.
You can get from Milan to the Factory Store in 30-40 minutes. Direction - north, destination - province of Como, distance - 37 km. Italians tied to shopping, living or vacationing in Milan or on Lake Como, rarely miss the opportunity to visit the Armani Factory Store outlet, although there are branded designer house stores in the city center ("Giorgio Armani Casa" and "Armani Cafe"). On the eve of the product update, especially active discount hunters come to the shopping center in Como a few hours before the opening, turning a simple wardrobe update into a real shopping trip with an overnight stay.
Mods claim that getting to the outlet is more convenient and faster than anything by car. If in Milan you are traveling, visiting and do not plan to do a lot of shopping or spend the night in a car, waiting for the store to open, you can use public transport.
- by train: Landing at the railway station "Cadorna" (landmark - Sforza Palace). The final destination is "Fino Mornasco". Electric trains in Milan depart northward hourly. Spend on the road will have about 35 minutes and 6 euros. Further from the bus stop "Via Giuseppe Garibaldi" route C-60 "Como - Bregnano" to the point "Vertemate-Statale";
- by car: if you do not like the adventurous transplant journey, your route will take you along the Strada Statale motorway. In Milan, the A9 Autostrada dei Laghi highway (take the Fino Mornasco) is no less popular among fashion fans.
Reviews
The customer reviews on the "provincial Armani" presented on the Internet are pretty dissimilar. Some are not satisfied with the location of the shopping center, others - the scarcity of women's assortment compared to men's, while others have comments on the quality of the goods. But there are a minority of such buyers - for the most part, customers praise the outlet and admire its merits with admiration:
- a good selection of men's, women's, children's (teenage) clothes, underwear, accessories and shoes;
- the opportunity to buy a classic, casual or sports model with a significant discount;
- goods from new lines presented in the boutique are also accompanied by a discount, albeit not as impressive as the products of last season;
- convenient layout of sales areas, polite language staff.
But do not flatter yourself with attractively high discounts, keep in mind that this is luxury clothing that by its nature cannot be given for nothing. Although sales allow you to save up to 40% on your purchase, don’t expect that you can buy Emporio Armani cashmere sweater for 250 euros, if in Milan the price is 515. When you visit the outlet, you will pick it up for at least 317.
