De'Longhi is a large Italian concern that specializes in the production of household appliances for the home and kitchen. In the international arena, he is best known as a developer and supplier of coffee machines and HVAC equipment. Today, the company is considered one of the largest manufacturers of household electrical appliances in the world.
Brand History
The history of the Italian company De'Longhi is rooted in the distant 1902, since it was at this time in the small provincial town of Treviso that a small amateur workshop specialized in the manufacture of a variety of spare parts and accessories for wood stoves, and subsequently for gas stoves, appeared. According to the tradition that existed at that time, it gets a name consonant with the name of its founder - De'Longhi.
From the very moment of its foundation up to the beginning of the 50s of the last century, a small family business developed exclusively in the direction of the manual creation of parts and spare parts, but in 1950 production was expanded to the development and repair of heating systems.
Over the next two decades, the company exists in a rather static state: new ideas appear, but most of them are not able to bring any commercial benefits or allow the company to enter the world stage. As a rule, at this time small heaters and accessories for them, as well as radiator and ventilation equipment, are released under the label De'Longhi.
The company opens a new breath in 1970, when the then-young and inexperienced Giuseppe De'Longi, the son of the founder and the rightful heir to the family "empire," takes over the reins of government. His policy was not marked by a series of reforms or innovations, in general, the situation remained approximately the same as during the leadership of his father.
The only difference between De'Longa Jr. was that he was not afraid of change, and therefore immediately began to slowly introduce new techniques and technologies, innovations that soon allowed De'Longhi to become a world-famous brand.
Giuseppe De'Longi Politics
After Giuseppe De'Longi came to power in the company, her research potential increased markedly. The newly-minted owner, completely and completely pursuing the goal of introducing De'Longhi to the world market, was dissatisfied with the fact that, within his home country, the company was known only as a reliable supplier of components for more successful enterprises. That is why their production initially decreased markedly, and then, when the need for additional financial resources disappeared, it was completely curtailed.
Gradually introducing various relevant technologies and innovations, Giuseppe does not cease to work on the development of his own, ultramodern technologies. And, thanks to hard work and efforts, in 1975 he patented his first invention - an oil heater, on which he engraves his own name, as a symbol of personal success.
Wanting to expand the boundaries of De'Longhi, give him a new impetus to development, Giuseppe begins to actively buy up local factories specializing in the creation and assembly of radiators and small household appliances. All these actions will soon bring to the domestic market the first climatic electrical appliances, entirely created by the family brand.
Simple and easy-to-use devices from De'Longhi appealed to customers who bought all the goods cleaned up almost on the same day when they arrived at the stores.
Such public approval gave Giuseppe De'Longi emotional strength and confidence, encouraged further development and improvement. And already in 1980, the brand entered the world market, gradually filling the US counters with its goods, in 1985 it released an exclusive line of central heating radiators, and in 1986 it created the first mobile air conditioning in history.
The Revolution of De'Longhi Coffee Machines
De'Longhi today is the undisputed leader in the production and supply of coffee makers and coffee machines. In its assortment, this company has a wide variety of devices and appliances designed to satisfy the needs of even the most sophisticated connoisseurs of tart and deep drink - coffee.
But, how and when was the first De'Longhi coffee machine created? How much did it differ from modern models? The first coffee machine was launched on the world market in 1990. This event produced a real “boom” in the society of that time, because now it became possible to get a mug of delicious fragrant espresso with whipped cream without leaving the walls of your own home.
The series of the first coffee machines received the sonorous name of "Bar", and in appearance and functionality they largely resembled modern horn-type coffee makers.
The next model appeared four years later, in 1994. It did not differ much from its predecessor, either in appearance or in function. Only minor adjustments were made to its components, as well as the ability to make cappuccino was added, thanks to the Avtokapuchino system.
This development of the brand industry received real development only in the 21st century. So, in 2000, the De'Longhi coffee makers had a special horn that allows you to create fragrant foam, and in 2003 the first fully automatic coffee machine arrived in stores.
A special success for the company was the signing in 2006 of a contract with another major label Nespresso. This partnership allowed us to create a series of capsule coffee makers that allow you to prepare a mug of delicious coffee by pressing a single button.
The brand continues to develop and establish its production to this day. A vivid confirmation of this is the patent received in 2014 for the technology for the preparation of cappuccino, called "Latte Crema System".
De'Longhi today
Who would have thought that a simple craft workshop for the production of small spare parts and parts would turn into a large international concern, which includes companies and enterprises such as KENWOOD and Ariete.
De'Longhi today is one of the leading modern manufacturers and suppliers of household appliances for the kitchen and home.
Currently, the following devices are included in the assortment of goods manufactured by the company:
- Various coffee machines and coffee makers, as well as accessories for them;
- Crock-pots;
- Electronic ovens;
- Toasters;
- Kettles;
- Grills and barbecue;
- Irons;
- Vacuum cleaners;
- Air conditioners;
- Radiators
- Air cleaners.
De'Longhi is actively promoting its own products, opening branches around the world. So, to date, the brand's office centers are open in the USA, Canada, France, Germany, the Netherlands, Belgium, Shanghai, Japan and Russia.
Founded in 1902, the family company continues to actively develop new innovative techniques and technologies, gradually introducing them into modern life. Her philosophy at the same time combines diametrically opposed values: adherence to traditions and following something new, unknown.
In Russia, brand products can be purchased at stores such as M-Video, Technosila, Eldorado and several others. Also, a purchase can be made online by visiting the following sites:
- www.delonghi.com
- delonghirussia.ru
- delonghi-russia.com
- www.coffee-butik.ru
